Exhibitors applaud more exclusive upmarket feel to this year’s event.
The Jewellery Show at Spring Fair International attracted over 20,000 visitors over five days, its organiser has announced.
The exhibition, which took place in the second week of February at the National Exhibition Centre in Birmingham, had been comprehensively re-edited for 2010, with the aim of bringing both retailers and suppliers together as visitors and exhibitors.
The improvements paid off, according to Hockley Mint managing director Gary Wroe. “I think they’ve made a massive difference to The Jewellery Show this year, it feels far more special and upmarket – a lot more exclusive, he said.
Two halls were dedicated to jewellery, with fashion accessories moved into a dedicated neighbouring hall.
The highest profile addition to the show was the Pandora Catwalk Café, which hosted a fashion show of Pandora and other branded jewellery three times per day throughout the week.
Peter Lang, Vizati, Mark Milton, Pascale Forcetti, Barbara Easton, Kokkino, Kleshna, So Jewellery, Lunasky, Dower & Hall and Babette Wasserman all contributed to the catwalk show.
Julie Driscoll, event director of The Jewellery Show, said she was delighted at the progress made for 2010. "We are thrilled with the success of this year’s show and would like to thank all exhibitors and visitors for their enthusiastic support," she added.
Next year’s show runs February 6 – 10 at the NEC, Birmingham.