Watch area and arrival of Swarovski to help build on 2011’s success.
The Jewellery Show has unveiled some of the key features of its 2012 show, including a new watch area and the appearance of high-profile brands including Swarovski, which is showing for the first time.
The show achieved a 10% increase in footfall at this year’s show and says that the 2012 Jewellery Show “is set to continue its upward trajectory as the best brands in the industry line up to join the event”.
Pandora will return as main sponsor of the Catwalk Cafe in the centre of the hall and, in an exciting turn of events for the organisers of The Jewellery Show, Swarovski is set to showcase at the event – its first UK exhibition launch platform for several years.
Swarovski UK & Ireland director Hayley Quinn said: “Swarovski is delighted to be exhibiting at The Jewellery Show in February 2012. As the world leader in precision-cut crystal jewellery, the business has an impressive growth plan in place to expand its portfolio of prestigious partners and stores, and The Jewellery Show provides an excellent platform to invite visitors to explore the sparkling world of Swarovski and its infinite possibilities.”
Around 400 jewellery designers, suppliers and manufacturers, plus hundreds of brands, will exhibit at The NEC in February. Companies already lined up to show include Tresor Paris, London Pearl Company, Dan Jewellers, Charles Green, Saint Maurice and Phantasya. Spinning Jewellery, Ken Carr London and Breuning will also return to the show after a few years’ absence.
The Jewellery Show will also host a new section called Time, a watch area within the show which follows the changes made at International Jewellery London (IJL) in September, where a dedicated watch section was created in the corner of Earl’s Court.
Watch makers already signed up to join Time include the Condor Group – owner of the Royal London, Cannibal Watches and Time Co brands. Other watch brands set to show in February include Revue Thommen, Alessandro Baldieri, Torgoen, Kennett, Storm Watches, Issey Miyake, Festina, Chic, George, Identify London, Oasis, Playboy, Oozoo and Puma Freefall.
There will be catwalks and trends showcases several times a day during the show, courtesy of WGSN, and seminars will run in-between the catwalk shows focused on Christmas, celebrity style, the move from designer to brand and how to remain innovative as metal prices rise.
The Design Quarter will return with more than 30 British and international designers including Mounir Design, Nick Hubbard, Sheila Fleet, Dower & Hall, Hazel Atkinson, SuShilla, Zelda Wong, Burkmar Jewellery, Alice Menter, Kate Dumbleton, Sonya Bennett, Alexis Dove, Aradia Nista, Chavin Jewellery, Cindy Dennis Mangan, Jeremy Hoye, Julia Burness, Kimberley Selwood, Leyla Abdollahi and Tara Kirkpatrick.
The Design Quarter’s sponsor The Houlden Group will once again host its Designer of Excellence award while the Company of Master Jewellers (CMJ) will return to present its award for Best Jewellery Collection at the show, following on from the successful launch of the award at the 2011 show, which was won by IBB Amsterdam fine jewellery brand Tirisi.
IBB Amsterdam’s brand Ti Sento will also sponsor the official exhibition bags and hall entrances.
Sponsors of The Jewellery Show 2012 are Pandora, Bering Time, P Kennedy, Hockley Mint, The Houlden Group, Clogau Gold and Cornerstone.
The show runs from February 5-9 2012 at the NEC in Birmingham, and is part of the wider Spring Fair International trade show that includes gifts, homeware, stationery and toys.
As part of next year’s London Jewellery Week (LJW), The Jewellery Show will also host a special London-based trade show within LJW’s Somerset House space. As part of Professional Jeweller‘s 2012 Treasure competition, one winning brand will also scoop a stand at The Jewellery Show London, where they will showcase their work directly to buyers from across the UK.