Jewellery designer Theo Fennell has undertaken an intriguing design project – creating a solid 18ct white gold charm bracelet based on many a mother’s go-to nappy rash cream, Sudocrem.
In a step away from his typical designs Fennell created the ruby-set bracelet as a celebration piece for the cream’s 80th birthday, giving the grey, white and red container an overhaul in precious metal and gemstones.
There is, of course, a reason behind the collaboration between two such unlikely brands: the bracelet will be auctioned to raise money for children’s charity the NSPCC.
The white gold bracelet is worth £10,000. It features an open oval-link chain with a miniature white gold Sudocrem pot charm, set with 24 rubies, reminiscent of the brand’s red logo. It also appears to be inlaid with gold.
Fennell said of the project: “I loved the idea of designing something for Sudocrem which appealed to the big baby in me. I hope it raises a huge amount for the NSPCC."
The piece took Fennell and his team a total of three months to design and make at his headquarters in London’s South Kensington. It will be auctioned via the Ebay for Charity initiative in the first week of December and is encouraging "glam mums" to place a bid.
Fans of Fennell may recall this is not the first time he has created something based on a day-to-day object. He has previously crafted sterling silver Marmite lids, sleeves and lids for Heinz tomato ketchup and HP sauce as well as solid silver chip forks.
Click on the image to view more photos of the bracelet.