Louise Fennell’s Dead Funny published after being rejected 17 times.

Luxury jeweller Theo Fennell’s wife Louise Fennell has had her first novel published, a fictional tale called Dead Rich based on “the isolation and unpleasantness of fame”.

Fennell has built up a career in retail running sample sales for luxury brands such as Dolce & Gabanna and Roberto Cavalli but has always written as a hobby.


The novel, which is available for sale now in book shops and on Amazon, has been published by Bedford Square Books, an e-book and print on demand publishing venture the Ed Victor Literary Agency.

Agent Ed Victor was key to getting Fennell’s book published. He showed faith in the budding writer and took Dead Rich to publishing houses but it was rejected 17 times. Undeterred, he decided to publish the book himself and is the first original piece of literature to be published by Bedford Square Books, which otherwise specialises in making books that have gone out of print available.

Dead Rich is a satire based on those in the public eye and Fennell will no doubt have gathered up some inspiration from her jeweller husband’s famous clientele.

The book has already won praise from celebrities Joanna Lumley and Joan Collins as well as author Santa Montefiore.