Thomas Sabo, founder of his eponymous jewellery brand, has written a letter expressing his support of the Ukrainian cause as the country is invaded by neighbour Russia.

The letter, addressed to Kiev mayor and former boxer Vitali Klitschko, also revealed Sabo’s donation of €250,000 to the Ukrainian cause.

Klitschko and his brother Vladimir, also a former boxer, are among a number of Ukrainian sports stars to have vowed to defend their country since the invasion.

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He called for anyone reading the letter to consider donating too, adding that the donation campaign is made in conjunction with the company’s long-term partner RTL-Spendenmarathon.

The full letter can be read below:

“Dear Mr Vitali Klitschko,

“Seeing you recently in the news surrounding the deplorable war in Ukraine, I would like tell you personally how happy I am to have been able to shake the hand of one of the bravest men of our time at an event. I wish you, your brother, your unbelievably courageous president and the Ukrainian people all the strength in the world!

“Together with our long-standing partner, RTL-Spendenmarathon, which is also already in close contact with your management, we have started a donation campaign to support the cause. My family and my company are kickstarting this campaign with a donation of 250,000 €.

“Yours sincerely,
Thomas Sabo
Company Founder

“To ANYONE else reading this message: Please join the campaign and donate, every euro counts. THANK YOU!”

See Sabo’s LinkedIn post with donation details below.

Read more on the Ukraine crisis’ possible effects on the luxury industry below:

How could Ukraine crisis affect luxury business?

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