Fashion jewellery brand Thomas Sabo has revealed a new ambassador for the UK & Ireland.

Understanding the importance of social influencers, the brand has signed Victoria Magrath, owner of the award-winning fashion, travel and beauty blog, In The Frow.

Victoria Magrath will be working alongside the brand to showcase its collections to her digital global audience, alongside participating in various offline activities including in-store events and brand appearances over the next few months.


In addition, Thomas Saboo has also released new imagery featuring the influencer ambassador in the brand’s collections.

The new images display an eye-catching and fashion-forward selection of the new AW18 range, which includes the new Iconic Chains collection.

Managing director for Thomas Sabo in the UK & Ireland, Tony Björk, comments: “Victoria is the perfect ambassador for us at the brand. Victoria represents the modern, and socially connected audience who live and shop online, and search for fresh, eye-catching designs such as our own, which help them express their personality. This is something which Victoria and her platforms embody completely.”

Victoria Magrath marks the first in a series of new ambassadors who will be partnering with Thomas Sabo for the next few seasons.

The first influencer ambassador shares: “I’m so excited to be joining THOMAS SABO as a Brand Ambassador. I’ve previously featured their pieces on my channels – from Together to the Generation Charm Club collections – as I love the brand and the designs, so to make this an official partnership is a dream come true.”

Magrath announced her new partnership with Thomas Sabo on a blog post detailing the 5 most iconic moments in her life. The post linking to this blog on Instagram received over 20,000 likes in four hours.

Previous articleBijorhca Paris offers bigger and better precious jewellery buys to meet visitor demands
Next articleSif Jakobs Jewellery secures over 20 new accounts at IJL
Editor, Professional Jeweller