Fashion jewellery brand Thomas Sabo has signed a deal to work with British singer Rita Ora over the next couple of years.
The two-year collaboration with see the pop star represent the brand as an ambassador from July 1, 2019.
Rita Ora will be the global face of the jewellery brand and will be present for the first time in the AW19 campaign.
She will also represent Thomas Sabo’s watch offering during the two-year deal.
The brand states: “Rita Ora’s strength, passion, creativity and self-confident styling underline the long-term reorientation of global brand communication and the vision of the multi-faceted Thomas Sabo collections to make jewellery dreams come true for everyone.”
Rita Ora gave an exclusive preview of a Thomas Sabo look to her fans during a concert in London on Friday, May 24, 2019, as well as on her official Instagram account.
Thomas Sabo and Rita Ora will be working together on social media campaign under the hashtag: #RITAORAxTS.