Leading jewellery brand Thomas Sabo announced a Preston-based retail offering and partnership with award winning independent jeweller Peter Jackson.

Under a new wholesale venture, a Thomas Sabo store will open as a side-by-side concept within Peter Jackson the Jeweller boutique in Preston’s St. George Centre on 21 July.

The store concept is the first of its kind for Thomas Sabo in the UK. The store will run as a wholesale concept, managed by Peter Jackson MBE, who has three other boutiques in the North West, and has been a committed and key independent Thomas Sabo partner for over 10 years.


Strong demand for Thomas Sabo in the region has led to both brands exploring this partnership, which has evolved through the jeweller’s investment over the years in the UK and alongside Jackson’s focus and insight in bringing up-and-coming jewellery brands to market.

Jackson said: “Preston was our first store over 30 years ago and we are delighted to be working with Thomas Sabo on this very exciting project. We are carrying out a major refit of our existing store so the two will open together to offer our customers a wonderful new shopping experience.”

Jon Crossick, MD of Thomas Sabo, UK & Ireland, commented: “Thomas Sabo has always been a big champion of the UK highstreet and believes in supporting local business, which is why wholesale is such a large part of our UK business. To be able to deliver a Thomas Sabo branded store to the area, which is also connected to one of the leading independent jewellery boutiques is a fantastic opportunity, and hopefully with the success of this first concept store we will see this execution rolled out to some of our other partners in the near future.”

The opening weekend will be an ‘extravaganza’ with various activities including a treasure chest competition to win £500 worth of Thomas Sabo jewellery as well as other competitions on social media and in-store throughout the weekend.