Jewellery brand Astrid & Miyu is launching three new stores in London as part of founder Connie Nam’s ambitious expansion plans which commenced earlier this year with the opening of its Notting Hill store.

Opening on 18 November, 25 November and 2 December on King’s Road, Foubert’s Place and Coal Drops Yard respectively, the new stores arrive just in time for the festive season. This follows the reported selling out of the brand’s first ever Christmas advent calendar.

The new stores will feature similar Scandinavian and Japanese-inspired designs to the rest of Astrid & Miyu’s now nine-strong store portfolio.


Complete with luxurious modern visuals, the stores will offer a selection of the brand’s three services – piercing, tattooing and bracelet welding – along with its gold vermeil and solid gold jewellery.

Astrid & Miyu King’s Road opens its doors at 10am on Thursday 18 November, with Foubert’s Place following on Thursday 25 November, also at 10am, and Coal Drops Yard opening at 11am on Thursday 2 December.

Commenting on the brand’s expansion, retail director Sharon Solis said: “It is incredible to see how much Astrid & Miyu has grown during just my first year here.

“Our expansion allows us to reach more of our customers, from London and beyond, and we are excited to have some incredible neighbouring brands that cater to a similar consumer base to us.

“As with our Notting Hill store that launched in the spring, we will be providing our much-loved piercing services in wonderfully designed studios as well as our popular tattooing and bracelet welding.”

Founder Connie Nam added: “We’re so excited to be opening this trinity of stores in London, the city where Astrid & Miyu first began almost a decade ago, and to welcome existing and new customers over the festive period.

“Our expansion plans are well underway and the speed at which we’ve been able to increase our store footprint following the pandemic is down to bolstering our senior leadership team which, in turn, has resulted in many exciting progression opportunities for our fantastic team as we grow both in terms of people and physical presence.”