Brand unveils Albemarle collection at larger BaselWorld stand.
British jeweller Garrard has returned to BaselWorld following its inaugural appearance at the show in 2013, unveiling a new collection – Albemarle – that it hopes will fill the gap in its offer for a signature line.
Albemarle is named after the jeweller’s address in central London and features diamond-set pieces inspired by the tiara of the Girls of Great Britain and Ireland, commissioned at Garrard by the ladies in waiting of Princess Victoria Mary of Teck, later the Queen of England, in 1893.
The collection was unveiled at BaselWorld this week, with Garrard showcasing its fine and high jewellery collection on a two-storey stand in hall 1 of the show, having relocated from hall 2.1 where it appeared in 2013.
The Albemarle range features diamond-set drop earrings, rings, bracelets and versatile neckpieces, as well as emerald, sapphire and ruby-set creations, split into Albemarle London and Albemarle Heritage, the latter being a high jewellery line.
The pieces are inspired by the tiara’s intricate ‘diamond and dot’ design, which is repeated throughout the Albemarle collection. It is hoped the range will offer a timeless, signature line for Garrard, with "pieces created for a broad range of wardrobe needs".
The collections follows the reinvigoration of the brands iconic Wings collection, which celebrated its 10th anniversary in 2013 and has been once more developed for 2014 with new pendants, earrings and double-finger rings set with layers of rubies, tsavorite, black diamonds and cocgnac diamonds underneath 18ct white and rose gold designs, set and white diamonds.