LONDON, ENGLAND - NOVEMBER 06: Alexa Chung sparkles outside the Tiffany & Co. Old Bond Street Store as she unveils the Tiffany Christmas windows at Tiffany & Co on November 6, 2017 in London, England. Pic Credit: Dave Benett

Iconic jewellery brand Tiffany & Co officially marked the beginning of the festive season by unveiling its 2017 Christmas display in London last night (Nov 6).

British model and designer Alexa Chung sparkled in Tiffany jewellery as she revealed for the first time the creative displays that will be appear in Tiffany windows across the world this Christmas.

Mayfair shoppers were invited to partake in the Christmas spirit as they were treated to luxury hot chocolate, spiced eggnog and sweet delights served by elegant butlers dressed in Tiffany uniforms.


The sound of Christmas carols rolled throughout the streets heralding the opening of the Tiffany Christmas shop.

This Christmas, Tiffany & Co. celebrates the sparkle of the season with window displays inspired by Gene Moore and his signature use of articulated drawing mannequins to depict witty spirited scenes.

The holiday windows stand-out on the high street with constellation backdrops illuminating each window based on the campaign theme, ‘A Tiffany Holiday’.

The windows incorporate both the new luxury accessories collection and Tiffany jewellery. The message of the display is to invite consumers to give a gift that “lights someone up with joy” this Christmas.

The signature Tiffany Blue Box features heavily in the playful displays.

The brand comments: “This year’s campaign is a reminder that a gift from Tiffany is not simply a fleeting moment of elation, but one that holds a lasting significance and brings loved ones even closer together.”