Tiffany & Co has opened the doors to a ‘style studio’ in the heart of Covent Garden.
Described as a concept “like no other” for the brand, the new store has been designed to encourage creative interaction and play.
Opening on James Street, and expected to operate until mid-2019, the space invites residents and visitors to explore, personalise, create and self-style.
The brand says it is a place of creativity, rather than formality, and will offer a unique and innovative retail experience.
A curation of Tiffany collections will be displayed, including the bold and graphic Tiffany T through to the urban designs of Tiffany City HardWear.
The boutique also features Tiffany Blue wooden crates displaying the brand’s Everyday Objects accessories, a #MakeItTiffany personalisation bar, and a Tiffany fragrance ‘vending machine’.
Vice president and managing director of Tiffany & Co. UK and Ireland, Barratt West, shares: “Covent Garden is an exciting area and a growing luxury marketplace with a vibrant cultural scene. We are delighted to be opening this new store, bringing even more diversity and innovation to Tiffany’s successful presence in the UK.”
“We’ve integrated uniquely playful displays that reflect the wit and humour of Tiffany design to create a one-of-a-kind, experiential destination,” adds Richard Moore, vice president, creative director of store design and creative visual merchandising at Tiffany & Co.
Encapsulating the energy and individuality of New York, the store will be brought to life with an ongoing programme of unique events, welcoming in London’s creative innovators with style sessions, performances, installations and animations.
View images from the new store here: