Tiffany & Co has made an impact in its hometown by painting New York City in its iconic blue.

Celebrating the launch of its chief artistic officer, Reed Krakoff’s, first jewellery collection for the label and the latest campaign, Tiffany & Co taken over New York City.

The brand has painted the city’s famed yellow cabs in Tiffany Blue, given a select number of subway stations a makeover, and created a limited edition offering of Tiffany-branded Metro cards.


Alongside splashing its iconic colour around the city, Tiffany & Co also treated New Yorks to surprise performances from BMX bikers and skateboarders, who staged freestyle tricks on robin blue bikes.

The first collection by Krakoff is called Tiffany Paper Flowers, and comprises fine and high jewellery adorned in the motifs it is named after.
In conjunction, the brand has also unveiled its spring campaign titled ‘Believe in Dreams’, which is themed around the iconic moment Audrey Hepburn’s character stands in front of a Tiffany window with a coffee and croissant in the 1961 classic film, Breakfast at Tiffany’s.

To bring the film to life, the brand also served complimentary brews and croissants during the New York City invasion.

To prepare for the campaign on social media Tiffany & Co deleted all of its Instagram images, and started posting black and white teasers before unveiling its New York splash.

Previous articleRolls-Royce uses lab-grown diamonds in new car
Next articleEXCLUSIVE: Insignety shakes up luxury jewellery market with UK touchdown
Editor, Professional Jeweller