NEW YORK, NY - JANUARY 12: A flag for a Tiffany & Co. store hangs along Wall Street in Manhattan on January 12, 2015 in New York City. Shares in the luxury jewelry chain fell on news of weaker than expected holiday sales. Sales in November and December dropped 1 percent to $1.02 billion worldwide. (Photo by Spencer Platt/Getty Images)

Iconic jewellery brand Tiffany & Co will be opening its first Birmingham doors before the Christmas trading period.

Tiffany & Co has announced the launch of a boutique in Birmingham’s Selfridges department store.

The branded-space, which will be located on the store’s fourth floor, will open to the public on October 27 and will stock Tiffany & Co’s iconic collections including the Tiffany T range, Fleur de Lis and Tiffany City Hardwear. These will be present alongside watches.


As posted on the Birmingham Mail news site, Barratt West, vice president and managing director of Tiffany & Co. UK and Ireland, said: “We are delighted to be opening this boutique in Birmingham, further building upon Tiffany’s long and successful presence in the UK.

“Birmingham is a city on the move and a growing luxury marketplace with a vibrant cultural scene. We are proud to be part of this exciting time for the city.”

Selfirdges is located in the city’s Bullring commercial area, which also houses Pandora, Links of London, Swarovaski and Thomas Sabo, alongside multiples such as Goldsmiths and Ernest Jones.