Tiffany & Co has placed a 43ft Christmas tree in London’s St. Pancras station.
While the tree has been placed in the busy train station to promote its fragrance, it’s an excellent marketing technique for the jewellery house as visitors and commuters have been quick to take snaps and post them on social media.
Not only is the 43ft Christmas tree ‘Tiffany Blue’, the trademark colour the brand is known for, but its scented and adorned with 600 replica bottles of the jewellery firm’s fragrance.
The tree also features 600 hand-crafted paper iris flowers, and 600 white and silver Tiffany blue baubles.
The centrepiece is a 17-foot robot made of Tiffany Blue Boxes propped atop of a ladder as it puts the finishing touches to the fir.
Below the tree the brand has a pop up fragrance shop where people can by the scent they smell as they walk through the station.
In true Tiffany style though, the pop up provides opportunities for an extra special customer experience – with gift wrapping and complimentary bottle engravings available.
The Tiffany in the St Pancras concourse from until January 4.