Tiffany & Co unveils first campaign with new chief artistic officer

3.Tiffany & Co._Fall_2017_Campaign_Elle Fanning

Tiffany & Co. has unveiled its first campaign with Reed Krakoff who was appointed as the brand’s new chief artistic officer earlier this year.

Fronted by six fashion personalities from diverse disciplines, the AW17 advertising campaign celebrates the power of individuality and self-expression.

“Tiffany has always stood for the ideals of creativity, passion and optimism,” shares Tiffany & Co chief artistic officer, Reed Krakoff. “These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.”

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The fall campaign represents Reed Krakoff’s first creative expression for the house.

Tiffany’s creative team led by Krakoff, called upon acclaimed fashion photographers Inez & Vinoodh to capture the distinct portraits as well as behind-the-scenes video, each styled with iconic Tiffany jewellery.

The six personalities fronting the campaign are: Elle Fanning; Zoe Kravitz; Janelle Monae; Cameron Russell; David Hallberg; and Annie Clark.

Overall the campaign reflects the personal style and influence of the men and women who have worn Tiffany jewellery throughout the brand’s 180-year history.

These images will appear in print and video, as well as across social media platforms.

Tags : Annie ClarkAW17Cameron RussellDavid HallbergElle FanningJanelle MonaemarketingReed KrakoffTiffany & CoTiffany & Co AW17 campaigntiffany's

The author Stacey Hailes

Editor, Professional Jeweller

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