Director Baz Luhrmann asks brand to delve into archive for film.
Film director Baz Luhrmann has teamed up with Tiffany & Co. to create jewellery for the set of his new film The Great Gatsby.
Tiffany has been working closely with Luhrmann and his wife, the costume and production designer Catherine Martin, on jewellery that will be worn by the actress Carey Mulligan as she plays Daisy Buchanan in the director’s adaptation of F. Scott Fitzgerald’s novel.
The jewellery being made for the film will be reproductions of classic 1920s-style jewellery in platinum set with diamonds and pearls.
Martin said that she chose to work with the jewellery brand because of three main reasons: it has a huge archive of 1920s jewellery designs, Fitzgerald was known to be a Tiffany customer and the brand’s first design director Louis Comfort Tiffany mixed in the same Long Island social circles on which the novel is based.
She added: “The Tiffany & Co archives have proven to be an invaluable resource in looking back at this golden era of affluence and fine jewellery and the continuing tradition of excellence and exquisite craftsmanship has allowed us to both create and recreate pieces that we hope will do justice to this extraordinary novel .”
Tiffany will also provide the china, sterling silver table settings used on the set of the film, which also stars Leonadro Di Caprio and is set for release on Christmas Day in 2012.
Tiffany executive vice-president Jon King has described the collaboration between the jewellery brand and the film as a very natural one. He added: “Our archives contain spectacular jewels from the 1920s that are the basis of the one-of-a-kind designs we have created for this iconic American story."
This is not the first time that the film director has commissioned genuine jewellery for his films. In 2001 Luhrmann charged Australian jeweller Stefano Canturi with the creation of necklace set with 1,308 diamonds, estimated to be worth more than £630,000, for actress Nicole Kidman to wear in her role as Satine in the film Moulin Rouge.