Tivon to push into US as it celebrates 50 years


Brand working with Gemfields and plans to show jewels internationally

Tivon is celebrating its 50th anniversary as a family-run gemstone jewellery company this year, and plans to toast the milestone with a move into the US market.

The company, which has bases in the UK and South Africa, says it will celebrate 50 years in “a big way”, beginning with the creation of several one-off couture designs. It is known for its Tanzanite jewellery, sold under its Tanzanite Royale banner.

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Ariel Tivon, international sales and marketing director for Tivon, said: “2013 will be an awesome year. Not only are we going to be releasing a lot of new designs but we will be taking it to a truly international platform. We recently started our marketing campaign in the US and our new agents will officially commence sales and promotion in the first quarter of 2013.”

Tivon also plans to reach out to the Asian market through the Hong Kong International Jewellery fairs in March and September this year.

The company has also been working with Gemfields to bring more traceability to its gemstones.

“Our core market however remains the UK and we have great plans to help our loyal retail customers succeed by offering them more exclusive designs than ever before,” added Tivon. “We hope that the many fine jewellers out their will embrace their roots once again by offering their customers truly fine jewellery and we hope our new creations help them with this.”

Tivon has operated in the UK since 2003.

Tags : AsiaGemfieldstanzanitetivonUSus market
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