Specially for International Women’s Day, Professional Jeweller has asked some of the industry’s most powerful female figures for their top tips in the business.

The series runs in four parts this week, Monday-Thursday, with today’s entry featuring Efrat Sharon, director of Freeform Fabrication, and Sequoia Harris-O’Reilly, River Mounts sales and marketing executive.

Sequoia Harris-O’Reilly, River Mounts, sales and marketing executive


Enjoy what you do

We’ve all heard the cliché, “If you love your job then you’ll never work a day in your life”. Well, this is also one of the most important steps on your road to success.

When your work brings you happiness, you will always put in at least 110%. And life is too short to do something you don’t enjoy, right? So, get to it!

Networking, networking and more networking

Whether you are meeting new people to expand your current network, or finally getting that face-to-face contact with the people you talk to daily, you’ll instill a new confidence in people as to why they want to deal with you.

A great example of this is the CMJ growth and networking events: by giving both suppliers and retailers the opportunity to get to know each other in a no-pressure environment, you can really get to know people on a personal level and build trusted relationships.

Challenge yourself

To be the most successful version of you, it’s important to take every opportunity you can to improve yourself.

So learn that new skill that you’ve been thinking about, start that dream course you’ve been talking about but ‘just never had the time’, or even just improve your knowledge on things you already love!

Be sure to jump at every opportunity thrown at you – even if it’s not something you’ve been interested in before. It could lead you down a path you haven’t seen yet.

Efrat Sharon, director, Freeform Fabrication

Learn from others’ success

I enjoy reading memoirs and stories of successful people. It’s inspiring and a useful reference.

One thing I noticed as a common ground to them all, was their ability to follow a leading thought; to channel their attention and resources to aim to a target; their ability to focus completely and be dedicated.

It can be hard to do, but each time something comes up, this mind-set helps me filter out unnecessary noise.

It’s helping me make choices, and if there was doubt I only need to remind myself of my target. It’s a useful tool to decide what stays in and what makes an wanted distraction.

Surround yourself with positive people

I am privileged to be surrounded by fantastic people, creative minds from whom I feel constantly challenged to be ambitious and aim for high standard deliverables. It pushes me to go out of my comfort zone.

Ironically, I recently heard something in an Israeli TV series. It was an idea I decided to adopt.

They said that a belief is like wifi. You don’t see it but it connects you to what you need, and so I feel that belief is a source of power for me.

Not in a religious form but mostly to guide and to connect me with people that spread a good vibe, support me and make it all worthwhile.

Love what you do

In my eyes, passion for what I do is one of the strongest elements leading to success.