Model and entrepreneur fronts 2013 marketing campaign for Dutch brand.
The Only Way is Essex star Lauren Pope will front the 2013 marketing campaign for fast-growing jewellery brand Nikki Lissoni.
The model, DJ and budding entrepreneur will be unveiled as the face of Nikki Lissoni at next month’s Jewellery Show in Birmingham, the brand’s UK agent DMJ Distribution revealed today.
Lauren has 865,000 followers on Twitter.
Nikki Lissoni’s signature style is the medallion-style pendant necklaces, which have been sweeping across Europe, and are now gaining a significant following in the UK. Darren McCormick, DMJ’s chief executive, says he has gained 95 stockists for the brand in the past 12 months.
The necklaces particularly appeal to jewellers because of their interchangeable and collectable ‘coins’, which fit within the pendant. The coins range in size from 23mm to 43mm and can be bought in a range of colours and metals including silver, gold and rose gold.
New designs for the coins are released throughout the year; generating the sort of repeat business for retailers that they have recently enjoyed with charms and beads. There will also be bracelets added this year that will accept the same coins.
Several other jewellery brands are promoting similar ranges at this year’s Jewellery Show, but McCormick is confident that Nikki Lissoni remains the front-runner in the segment. “Nobody can beat our quality and style,” he told Professional Jeweller.