World Cup merchandise sales could be major boost for UK jewellers.

Italian fashion brand Toy Watch is helping retailers across the world cash in on football World Cup fever with the launch of a collection featuring flags of the tournament’s leading nations.

USA, Germany, South Africa and Spain have models on a black silicone strap, while Italy, Japan, Brazil, England and France watches have a while strap.


The watches will retail for around 150 euros.

“Sport plays a fundamental role in bringing people together,” explains Mara Poletti, chairwoman of ToyWatch.

“As well as being an athletic challenge, it is associated with other worthwhile values such as peace and the promotion of peaceful coexistence between different peoples.

“The World Cup sums up this positive synergy, and this is why we wanted to create some special accessories in homage to this important event and in honour of some of the countries that have played and look set to play a key role in the World Cup,” Poletti concluded.