Silver most popular bet followed by palladium and 18ct gold.

The majority of jewellery retailers and manufacturers at the recent CMJ UK Jewellery Conference in Birmingham said that they expect silver jewellery to deliver the most growth over the next year.

A spot poll of the audience revealed that 33% expected silver to deliver the most growth, followed by 24% who expect sales of palladium to deliver the most growth, 21% who picked 18ct gold, 17% that bet on platinum and just 1% who believe the biggest growth potential lay in 9ct gold.


The audience were also asked whether they expected watch or jewellery sales to deliver more growth. The majority – 49.5% – said they believed jewellery would deliver the most growth, compared with 24.2% who said watches and 26.4% who believed it would be equal.

Conference guests answered the questions put to them by the conference’s host Bill Turnbull of BBC Breakfast by using handheld voting devices. The results of the polls were then posted on a large screen behind the stage a few moments after voting closed.

The UK Jewellery Conference was attended by both manufacturers and retailers, with the audience made up of roughly 80% retailers and 20% manufacturers.