The National Association of Jewellers is backing the London Jewellery Showroom, a pop-up showcase that places jewels in the spotlight during London Fashion Week.

Alongside The Sunday Times, the NAJ will be sponsoring the two-day event in a bid to shine a spotlight during a time when influential buyers are in the capital.

In support of the showroom, the NAJ is offering its fine and fashion jewellery brand members the chance to exhibit at an exclusive rate. The NAJ will also be hosting a VIP evening reception for invited members on Monday February 18.


NAJ chief executive officer, Simon Forrester, comments: “This is a wonderful opportunity for the NAJ to shine a spotlight on jewellery during London Fashion Week, when UK and international buyers will be in the capital looking for new designer brands. Sponsoring The London Jewellery Room is one of our strategic aims as an organisation to support and encourage up-and-coming jewellery designers in the UK, and we look forward to welcoming our members to the showroom on the 18th February.”

Showcasing new designs from a range of jewellery brands, the London Jewellery Showroom, which will open on February 18-19 2019, is a space for visitors to see and buy designer jewellery in a curated space on Bond Street.

The London Jewellery Showroom is also working exclusively with media partner The Sunday Times Style Magazine, who will be bringing 100 VIP subscribers to shop at an exclusive champagne reception on Tuesday February 19.

International fine jewellery brands flying into London to join a selection of the UK’s hottest new fine and fashion jewellery brands include Sarah Zhuang Fine Jewellery from Hong Kong, Jewels of Queensland from Australia and Maria Kotsoni from Cyprus, while award winning London designer Sian Evans will be hosting an interactive jewellery design workshop.

A series of masterclasses will be held at the event, within the John Pye Luxury Assets Showroom on Old Bond Street, including seminars from jewellery and gemstone experts who will be speaking on a range of subjects, from gemmology to fashion trends. The Fairtrade Foundation will also be exhibiting a selection of Fair Trade Gold jewellery from brands including Cred Jewellery and Natalie Perry Jewellery.

The London Jewellery Showroom is hosted by jewellery specialist agency Facets and will be open to the general public, with VIP receptions scheduled for press and buyers.