Judges cast eyes over winners for Jewellery Show London stand prize.

Professional Jeweller’s Treasure and Jewellery Show London (JSL) competition is in its final stages, after the three winners – OAK Jewellery, Clarice Price-Thomas and Claire English – took part in video interviews, with questions pitched by the judges to scoop the final prize, a stand at The Jewellery Show London.

The final part of the competition involves one of the three winners scooping an additional stand at The Jewellery Show London , a trade-focused event at London Jewellery Week. The three winners have already won a free stand at the public selling show Treasure, also held during LJW.


Last week the three winners visited Professional Jeweller’s HQ in London’s Hatton Garden to be interviewed for the final prize, answering questions put forward by this year’s 10 judges who include LJW’s founder and director Della Tinsley, director of the Jewellery Show Julie Driscoll, past Treasure winner Laura Gravestock and retailers Samantha Hansard of Charles Fish and Val Trotter of Pebbles.

They answered questions focused on their brand commerciablity, marketing and wholesaling after the judges put forward questions based on what they expected from a company ready to take on the wider UK jewellery retail market.

Clarice Price-Thomas, Claire English and Parul Tolentino and Jo-Anne Owdud of OAK Jewellery were interviewed by Professional Jeweller deputy editor Kathryn Bishop. The interviews were recorded and were then privately viewed by each of the judges who are currently in the process of voting for the final JSL stand winner.

The winner will be announced later this week.

The final prize – a new addition to the Professional Jeweller competition for 2012 – will mean that one of the three winners will be running two stands during London Jewellery Week, one at the public-facing jewellery show Treasure and another facing retailers, buyers and stylists at Jewellery Show London. Both events will take place within Somerset House, the new location for London Jewellery Week in 2012.

The Jewellery Show London will take place on June 12 to 13, while Treasure will run over four days between June 14 and 17.