Jewellery brands and designers are moving away from fine and delicate jewels in favour of bold, statement pieces.

At London Fashion Week, which is currently taking place on The Strand, Professional Jeweller noticed an increase in jewellery brands and designers showcasing bolder jewels.

From statement designs, to vibrant colours, jewellers told our editor, Stacey Hailes, that they believe consumers in the UK are ready to transition from petite ‘barely there’ designs, to making jewellery the louder part of their wardrobe.


Historically in the world of fashion, clothes have often taken precedence over jewels, but for SS18 it appears there will be a shift as consumers make jewellery a more important part of their outfit.

With this, they will be looking for jewels that stand out – although this will not be done in a flashy, status kind of way. Instead, gemstone-adorned cocktail rings, large necklaces layered with other big necklaces, and bold earring designs will be the order of the day.

At London Fashion Week, Olivia Grace London and GFG Jewellery showcased standalone ring designs (suitable for horizontal stacking across the hand, as opposed to vertical on the same finger), adorned with playful combinations of gemstones, while Yoko London made waves with baroque pearls taking centre stage in the Facets PR showroom.

Elsewhere, jewellery designer Ana Thompson debuted a statement range called Vortex, complete with a hero ‘Eternity Ribbon’ choker, and the award-winning Daou Jewellery presented white gold and diamond Quanta rings, which are bolder than the designers usual pieces.

Over at The Jewellery Room, which took place at Somerset House during the first two days of London Fashion Week, UK and international brands alike told Professional Jeweller that the next two seasons will be about consumers investing in larger pieces.

Fashion brand CarterGore has been having success with its bold range of tattoo-inspired jewellery, while luxury brand Satta Matturi Jewellery has only launched striking statement earrings in its 12-piece debut collection.

For Italian jewellery brands, Maria e Luisa, and NANIS, which have both recently launched into the UK market, bold designs come in the form of big pieces, with delicate details. Maria e Luisa has a collection of silver pieces which show great attention to detail, and cocktail rings with large and vibrant gemstones, while NANIS presents gold designs which can be worn in multiple ways, and hero pieces adorned with gemstones and diamonds.

View our top picks from London Fashion Week and The Jewellery Room here: