After attending trade shows around the world, and SS18 press previews in the UK, it’s clear that SS18 is going to be dominated by rainbow hues.

All the major brands have released designs adorned with all the colours of the rainbow, with vibrant shades taking centre stage in the jewellery industry this season.

For SS18, Pandora has launched designs with rainbow motifs, and jewellery pieces complete with multi coloured crystals, while Swarovski has added rainbow options to its Remix collection alongside other jewels adorned with vibrant Swarovski crystals, including a pair of multi coloured butterfly earrings and matching necklace.


When Thomas Sabo relaunched its Charm Club earlier this year, many of the charms featured tropical colours, with SS18 pieces following suit and highlighting warmer days with multi coloured stones and striking enamel.

Thomas Sabo and Swarovski have also added playful motifs to its rainbow mix, with brightly coloured parrots, flamingos, pineapples and palm trees spotted in their collections.

Over at Sif Jakobs Jewellery demand for rainbow hue designs started early following the launch of its Valiano range, with strong sell-through leading to the brand extending its colourful collection for SS18.

Additionally, fine jewellery retailers have already reported a spike in coloured gemstones sales, with the ever-popular trilogy rubies, sapphires and emeralds, gaining the most interest.

This looks to continue into SS18 as while white diamonds were still on display at Baselworld, it was coloured gemstones shining through the halls.

For example Italian jewellery brand NANIS continued to play with colour, adding bolder and brighter designs to the mix; Al Coro adorned popular collections with warmer tones; and Picchiotti extended is bestselling Xpandable range to include coloured gemstone designs.

So while the sun might be struggling to break through in the UK, jewellery retailers looking to capitalise on this season’s key trend should be brightening up their windows with eye-catching displays new colourful jewels.