Tresor Paris enjoyed a successful Black Friday weekend, reporting a 119% increase in sales.

During the Black Friday weekend running from 27-30 November Tresor Paris sold thousands of products in the four day period.

Tresor Paris’ online sales increased 119% compared to last year’s Black Friday, and resulted in the brand’s most successful sale day in the last three years.


Tresor Paris says its Black Friday success was down to a number of things including feedback from consumers, improvements on the website and targeted digital marketing.

Away from online though, Tresor Paris has entered into the diamond market, recently opening a brand new store in Hatton Garden, alongside creating fresh new fashion jewellery designs, such as their geometric inspired Quantum Cubus collection. This is all part of its recent rebrand.

Tresor Paris’ own events have also taken centre stage in increasing sales and awareness of the brand, with several charity fashion shows and in-store networking events taking place in the last few months alone.