Brand says move is a strategic decision to invest in the UK market.
Trollbeads has announced the appointment of three new full-time sales managers, focused on the South East and London, the midland and Wales and the North of England, Scotland and Northern Ireland.
The team includes Elliejane Farris, formerly brand manager at Accurist watches, who takes over the South East, London and East Anglia, and Caroline Morse, who will focus on Midlands and north Wales, having spent several years in the retail jewellery trade with Hooper Bolton, Andersons and John Titcombe jewellers.
Andrew Martin, previously sales manager at Chamillia, has been appointed sales manager for northern England, Scotland and Northern Ireland.
The expanded team will be responsible for all sales, training, visual merchandising and customer support for Trollbeads products throughout the UK.
Trollbeads UK sales director Henrik Leth Møller said: "The appointment of three dedicated and fully committed area sales managers is part of our strategic decision to invest in the UK market.
“Elliejane, Caroline and Andrew all have considerable experience in the industry and they will provide an excellent service for all our retailers. Trollbeads is a brand with enormous potential and our sales team is vital to developing the business here in the UK.”
Katie Dowd, who was appointed as area sales manager in August 2013 and covers the north west, Nottinghamshire, Yorkshire and Lincolnshire, also now becomes key account manager for Trollbeads multiples. Kim Bartlett will continue his focus on the South West.