Trollbeads hosts first-ever blogger event to launch Winter Wonder range


Danish jewellery brand Trollbeads launched its latest collection ‘Winter Wonder’ at the brand’s first ever blogging event.

Trollbeads invited 10 key bloggers to a roof top gathering at London’s Coq D’Argent. The guests were treated to an event complete with waffles, warming drinks and the brand’s new festive range.

Allowing the bloggers to experience the newest pieces first hand, play stations were set up around the room, with a selection of beads, spacers and carriers available to mix and match.

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Attendees were encouraged to create looks based on their style and personality and these curated selections were then gifted to them individually to take home.

Bloggers in attendance had over 470,000 followers total and included Bibi Goes Chic and Julia Lundin.

Besides styling up the new collection and enjoying festive fun, the blogger’s got to witness a glass blower making beads first hand. Having watched a number of unique styles being created, each submitted a design to have made for them, ensuring they are the only in the world to own this special bead.

When UK Managing Director, Pam Aujla, addressed those in attendance, she said: “Design integrity is key to the brand and Lise Aagard, the founder of Trollbeads, has ensured for the past 40 years that this has remained core to the brands DNA. Every bead is hand finished, every item of jewellery is made with love and craftsmanship and I think this is what separates us from our competitors. Every story has a bead and we’re delighted to offer you the opportunity to design your own bead here tonight and start your own Trollbeads story.”

The magical Winter Wonder collection, which includes the new and exclusive neck bangle ‘Zodiac Stars’ with corresponding precious stones and a host of seasonal beads, is now available online and in-store.

Tags : blogger eventbloggersJewelleryPam AujlaTrollbeadsWinter Wonder

The author Stacey Hailes

Editor, Professional Jeweller

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