Bead-based jewellery brand Trollbeads hosted its first UK pop-up shop in Peterborough during the Black Friday weekend.
Trollbeads hosted the pop-up space with stockist Style Accessories, which runs a jewellery and accessories store in the Queensgate Shopping Centre. The 10m² space, situated in the centre of the town’s shopping centre, was open on Friday 27 and Saturday 28.
Style Accessories and Trollbeads sought to target festive shoppers with the pop-up, while also raising awareness of the Trollbeads brand, which has been available at Style Accessories for the past six months.
The brand used a host of special offers to entice consumers, including the chance to design their own bespoke Trollbead with purchases over £50, the launch of a Black Friday bead, and a chance for shoppers to enter a lucky dip to win additional beads.
Speaking of the event, Style Accessories’ Sandra Marshall comments: “We were promoting some fantastic offers in order to get people involved with the brand and make their first Trollbeads purchase. There were demonstrations of jewellery-making from a Trollbeads lampworker, who created beautiful personalised jewellery resulting in a fun and interactive atmosphere.”
The bestselling products at the pop-up shop included Trollbeads’ rose-gold hued copper bangles and its Black Friday bead – a new faceted black bead with flecks of copper. The brand’s Pearl Fantasy necklaces, designed for stacking up Trollbeads, were also popular with shoppers.