Cambridge-based concept store now open for business.

Danish charm and bead jewellery brand Trollbeads has officially opened its first concept store in Cambridge as part of a nationwide expansion plan.

The opening of the boutique on the historic Market Street in the city was marked with a VIP launch evening attended by staff, invited guests and representatives from Trollbeads UK and and Trollbeads A/S in Copenhagen.


Trollbeads designer Tomas Cenius was also flown in from Copenhagen to create colourful, bespoke artwork for invited Trollbeads collectors.

Trollbeads Cambridge will showcase current collections as well as unique one off pieces. More on the new store can be found here.

This is Trollbeads’ first franchise in the UK and the brand plans to open further stores in 2015.