Trollbeads unveils first ever ready-to-wear collections.

Bead jewellery brand Trollbeads had announced it will be opening a new concept store in Newcastle upon Tyne this week.

Choosing the city for its fashion-forward credentials, Trollbeads will open the store at 97 Grey Street in the centre of Newcastle. The new concept branch will be operated by Carol Cheetham of Kairos Jewellery.

Cheetham says: “Trollbeads has risen to be our bestselling brand. I’ve found customers love the design, the details and the depth of meaning you can attach to your beads, added to the knowledge that Trollbeads were the original bead concept.


“We were delighted when the opportunity arose to open a concept store in Newcastle and are excited to be working more closely alongside Trollbeads. We are located in the 19th century Central Exchange Building in Grey Street, Newcastle upon Tyne. We have discovered over the last few months what a beautiful and welcoming city Newcastle is and we are really looking forward to meeting and welcoming people into our store.”

To celebrate the opening, Trollbeads will host an exclusive opening event on November 26, welcoming customers to the brand new store with a host of special offers. Each customer spending over £25 will receive a special goodie bag, and the chance to choose a free gift from Trollbeads’ Tree where there will be more than 100 Trollbeads gifts to choose from with a value of £25 to £100. One lucky customer will also have the opportunity to win a gold plated bangle worth £185.

The store will also give Trollbeads fans a chance to ‘Design Your Own Bead’ at the store on November 26. Between 11.30am and 8pm a Trollbeads lampworker – who carefully crafts each bead by hand using colourful glass – will give customers spending over £50 the chance to design their own Trollbead. To avoid disappointment, customers can book their own time with the lampworker by calling or emailing the store ahead of time.

The opening celebrations will continue on November 27, with the Trollbeads lampworker at the store from 9.30am to 5pm. On the day, all customers spending over £50 in store will have the choice between a free Trollbeads Invitation bracelet worth £57 or the chance to design their own Trollbead live at the store. The free Trollbeads Invitation bracelet offer will continue into December, whilst stocks last.