Danish jewellery brand Trollbeads has launched in Dublin’s premier department store Arnotts.

With 2ft-wide cabinets and six linear feet in total, Arnotts will showcase fresh designs from Trollbeads’ ready-to-wear collection and its SS16 Uplifting range.

With a focus on gold product, a corner tower unit features a number of Trollbeads designs crafted in 18ct gold adorned with gemstones, chosen specially by the store to suit its Dublin customers.


Known as Ireland’s largest department store, Arnotts is part of the Selfridges Group. Having opened on March 2, the Trollbeads space follows key launches for the Danish brand in House of Fraser stores across the UK.

Trollbeads UK managing director Pam Aujla comments: “We are thrilled to grow our position in Ireland, and our partnership with Arnotts will ensure Trollbeads is placed before fashion-forward, quality-conscious shoppers who are seeking unique and contemporary jewellery.

“With the Irish market open to new trends and designs, we are also presenting our 18ct gold collections at the store to increase consumer awareness of our more precious designs.”

Trollbeads has also recently become a member of AIS – or Associated Independent Stores – a buying group dedicated to non-food brands in the UK and Ireland, with the aim of reaching new retail partners.

Aujla adds: “AIS is a highly-regarded buying group with more than 350 members representing over 1,000 stores. With independent retailers at its heart, and Trollbeads known as an independent, customer-focused jewellery brand, AIS is a fantastic fit for our plans to continue brand growth in the UK and Ireland.”