Danish brand Trollbeads has announced the winner of its annual design competition.

Now in its tenth year, the contests calls on fans and followers from all over the world to design a bead to add to the brand’s People’s Bead campaign.

Thousands of designs were whittled down to 24 finalists chosen by fans, before a public jury chose Giada Manfredi’s Turtle Flower as the winning design.


The brand describes the winning sterling silver bead as “stunning and intricate”.

Manfredi comes from Italy and lives with her family in a small town, Casalpusterlengo, and has a long-standing passion for drawing.

Speaking about her winning design, she says: “I have always loved turtles. Every time I go to a new city or on holiday, I search for something like a pendant or a little figure that shows a turtle. Well – my house is full of turtles!”

She adds: “I found the inspiration from a holiday in Sharm el Sheik, where I was at a boat trip. I was snorkelling, and I hoped to see a turtle…that was my dream. Three excursions were planned that day.

“During the first and the second excursions, I saw many beautiful fish but no turtles. On the third excursion I had almost given up hope. And just there I saw an amazing sea turtle that was swimming next to me! I was so excited that I could not move. It looked like the turtle was dancing, as a flower cradled by the wind.”

The bead will be launched in-stores and online on August 23 2019.