Bobby White with Billie and Sam Faires.

Fans rush to site to get their hands on True Love pendant.

Jewellery designer Bobby White’s website server crashed this week when a photo tweeted by reality TV star Sam Faires sent hundreds of The Only Way is Essex (Towie) fans to the jewellery designer’s site causing the server to overload and crash for over three hours.

White visited Sam Faires’ boutique, Minnies, on Saturday to deliver her and her sister Billie Faires one of his True Love pendants. Sam Faires took a picture on her phone with the message: “Wow love my amazing ;true love’ necklace, poison vial thank u soo much to @bobbywhiteldn lucky girl x x.”


White said that within minutes of the tweet the Bobby White London’s website was unable to cope after being inundated with people ordering and browsing the collection.

White said the server crash shows the power of social media and how important it is in today’s business world. He said: “It was only a picture, there were no links to my website, people just wanted to view and buy the True Love necklace Billie and Sam were wearing in the picture.”

Towie is one of the UK’s most popular reality TV shows following the lives of young people in Essex.