Jewellery brand Taylor & Hart has released its Jewellery Trend Report for 2021, in which it revealed that the industry will be a leader among other industries in regards to its focus on sustainability this year.
The report, the brand’s first, found that two thirds of all jewellery brands are now monitoring their environmental impact more closely than ever.
It also said that shoppers are now beginning to expect sustainable offerings from the jewellery industry.
This was shown by heavy increases in the use of search terms online, such as recycled (15%), sustainable (15%), ethical (15%), ethical jewellery (20%) and recycled gold (29%).
On the report, Kate Earlam-Charnley, design director at Taylor & Hart, said: “In an increasingly fluctuating landscape for brands and consumer behaviour, we need to rethink how we connect with young people not just as consumers but as individuals.
“Accountability regarding environmental impact is no longer optional – it’s essential.
“We’re excited to see this consumer-led shift in behaviour towards making a better future for all living things. 2021 will ring in the golden age of the conscious buyer.”