A preview of the new catalogue by UJT.

Diamond and precious gemstone jewellery specialist UJT Ltd has released a new catalogue ahead of the surge in pre Christmas sales.

The new catalogue showcases eight new in-house, non-branded coloured gemstone and diamond collections.

Each new collection is available in several diamond weights to allow for flexible pricing. Jewellery is available with GH SI1 or GH I1 diamonds and in three coloured gemstone qualities – fine, superior and exclusive.


Creative director, Ivonna Poplanska, says: “We have already received some fantastic feedback. After introducing the new catalogue at the IJL this year, we posted the hard copy to 350 retailers to assist their Christmas sales. The new catalogue has not just made it easier for retailers to order their pre-Christmas stock, but is also a great selling tool on the shop floor for items that aren’t in stock.

“It is designed to showcase all of our coloured gemstone and diamond rings in both yellow and white gold alloys to help customers visualize the product more easily. We’ve also build stock around the new catalogue to ensure those Christmas purchases are ready for the hard working elves to be packed up just in time. ”

UJT have recognised the value of being in a position to send out items on approval after a catalogue enquiry has been made. They understand that flexibility is key when it comes to purchasing a unique piece of jewellery and find that their system works extremely well with both their existing retailers and with potential new clients as it helps the retailer and the customer make a well-informed decision before committing to purchasing.