Family-owner jewellery retailer, Purely Diamonds, has created a diamond-encrusted Christmas jumper, which retails at £2,000,000.

The company believes this sparkling sweater is the world’s first and only diamond-encrusted Christmas jumper.

For the exclusive jumper, the classic Fair Isle design has been adorned in hundreds of hand-picked, loose diamonds, taking Christmas luxury to a whole new level.


With a retail price of £2,000,000, only the finest, hand-selected diamonds were used to create this one-off piece.

Much like everything designed and handcrafted by the team at Purely Diamonds, this jumper has been designed in its London studio by a team of passionate diamond specialists.

The jumper has been adorned with diamonds, rubies and emeralds.

The festive knit boasts an extraordinary array of round brilliant cut diamonds, with rubies and emeralds carefully scattered throughout.

Managing director of Purely Diamonds, Emelie Tyler, shares: “Nothing says Christmas like some sparkle, after all the treetops are said to ‘glisten’ during the festive period. For that reason, we wanted to design something unique and special to make it a Christmas like no other.

“As there are typically no jewellery trends linked to this time of year, we thought the only way to add some of the world’s most precious gems would be the most festive of all fashion… the Christmas jumper.”

Despite the price tag, the company is confident the jumper will be snapped up and placed under someone’s tree this Christmas.