IMRG says Black Friday could be bigger than Boxing Day for retailers.
Black Friday mania resulted in an estimated £810 million in online sales for UK retailers, according to new research by IMRG reported in the Guardian newspaper.
This figure is expected to smash the £650m spend predicted for Cyber Monday (December 1), and could suggest that Black Friday has outgrown Boxing Day as the biggest shopping day of the year once store sales are calculated.
Other research by IMRG and online shopping tracker Postcode Anywhere, suggests 404,835 online orders were place on Black Friday across the UK, with some 267,000 logged on Monday December 1.
New reports by e-commerce company ChannelAdvisor suggest use of Comparison Shopping Engines (CSEs) increased by 100.71% on Black Friday, as web users searched for the best deals online. Additionally, Google Shopping reported an 8.73% increase in sales, while Amazon and eBay tracked a 76.91% and 76.32% boost in sales respectively.
A Professional Jeweller report on Black Friday revealed that the likes of Argos, Boticca, 77 Diamonds and Flawless Jewellery offered discounts on the day, while Mococo and Holts London gave web visitors the chance to win jewellery.