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Uniform Wares launches 250 Series dress watch


British brand’s fifth collection inspired by World War II timepieces.

British watch brand Uniform Wares has unveiled its fifth collection of watches – the 250 Series – extending its range with a modern dress watch in three colourways.

The brand has launched the 39mm 250 Series watches following this summer’s launch of the 150 Series – a thinner design from the brand with a nod towards women. The 250 is instead described as a modern dress watch that takes inspiration from the “legible elegance of post-WWII gentlemen’s wristwatches”.

The watches has Swiss ETA movements, sapphire crystal glass and classic baton-style hands and indices. The pieces are finished with British or Italian leather straps and are available in brushed finish steel, PVD gold or PVD black finish.

Uniform Wares said of the new design: “This piece was conceived as a reinterpretation of a classic dress watch. We wanted to scale up the case and lift dial details to improve legibility and enhance the presence of the watch on the wrist. Textures and colours have been chosen carefully to soften the contemporary contours of the case.”

Uniform Wares was established in 2009 by product designers Oliver Fowles and Patrick Bek. In 2010 the brand released its 100 Series wristwatch and has since launched four other styles, including the 250 Series, lead by its 300 Series chronograph.

The brand’s 100 Series timepiece was recently chosen to be featured in the San Francisco Museum of Modern Art’s Dieter Rams exhibition, Less is More: The Design Ethos of Dieter Rams.



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