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UNOde50 extends Fenwick footprint as sales soar

Worldwide best seller lady marmalade bracelet

Spanish jewellery brand UNOde50 has expanded into a further three Fenwick stores thanks to the continued success in its current outlets.

Fenwick has now decided to stock UNOde50 in its York, Newcastle and Tunbridge Wells stores.

This brings UNOde50’s Fenwick doors to seven, where it maintains the position of being of the fastest selling jewellery brands.

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UNOde50 is proving to be very popular within the retailer’s sales teams and sell through is very strong.

Stores are also reporting that a lot of the consumers already know UNOde50 from purchasing it abroad.

UK sales director, Emma Louise Gregory, remarks: “I am very excited for UNOde50 to be situated in such a beautiful independent family owned chain of department stores, the teams are very happy with how the brand is performing and feel it is great that they can offer their customers a brand that is bold, creative and unique.

“This is a very positive time for UNOde50, the core ranges are proving to be the most popular and we are seeing consistent growth within stores, our silver ‘Pluma’ feather necklace is still proving to be the most popular piece along with our worldwide best seller ‘lady marmalade’ bracelet.”

In addition, at the recent Company of Master Jewellers trading show, UNOde50 launched a competition for new retail partners, or existing ones upgrading to the brand’s furniture within store, to win a trip for two to Madrid.

David Christopher has been announced as the winner for this and will be visiting the brand’s hometown in due course.

RELATED NEWS: How a new sales director has raised the profile of UNOde50 in the UK market

Tags : FenwickUnode50
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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