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V by Laura Vann introduces sustainable jewellery line

VJEWELLERY

Award-winning British designer brand, V by Laura Vann, has launched a sustainable jewellery collection for AW19.

The new line from the brand, which was previously known as V Jewellery, has been crafted from recycled silver and sustainable mother of pearl.

The namesake founder explains: “It’s so great that sustainability is now on everyone’s radar. Not only are people conscious about using ethical materials like our recycled silver, customers are now backing away from fast-fashion throwaway purchases and investing in products that last.

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“This has been a message we have been pushing since day one, V is not a brand that falls prey to trends or fads that are here today, gone tomorrow. Our jewels are timeless and are meant to last a lifetime.”

The new ‘Keep’ collection aims to really highlight this message, with the brand saying: “Our intention is that customers ‘keep’ the jewels they buy from us forever.”

The Keep line sees a modern day take on everyday pieces such as the much-loved coin pendant, but as ever putting the brand’s Art Deco twist on it.

In addition, the brand has introduced a new complimentary engraving service that can be added to the back of every necklace in the ‘Keep’ collection.

The brand is excited to launch personalisation in time for Christmas and are working with stockists on a direct dispatch basis to extend this service to them too.

Tags : JewelleryLaura Vannsustainable jewelleryV by Laura Vannv jewellery
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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