V by Laura Vann has partnered with an award-winning independent jeweller to expand its reach in the south of England.

The jewellery brand, which recently strengthened its presence with John Lewis, will now be stocked at David Mellor Jewellers.

David Mellor Jewellers scooped the Independent Fashion Jewellery Retailer of the Year accolade at the 2018 Professional Jeweller Awards, with trade professionals commending the company for moving with the times and attracting the next generation of shoppers.


“We’re extremely thrilled to welcome V by Laura Vann to our jewellery offering,” says Amy Mellor of David Mellor Jewellers. “The stunning Art Deco inspired designs will not only add something different to our repertoire of modern silver designers but will also complement our collection of pre-owned & vintage fine jewellery.”

Mellor continues: “We anticipate the addition of V by Laura Vann will be very well-received by our customers; offering timeless Art Deco styles at accessible prices.”

David Mellor Jewellers has chosen pieces from the brand’s new SS19 Illusion and core product line.

The family-owned business will be the first independent retailer to receive V by Laura Vann’s new jewellery display concept and it is expected the jewellery will be in the Andover store by the end of this week.