Fashion jewellery brand Vamp London has announced plans to double its stockists in 2016 by investing in marketing initiatives.

Vamp London enjoyed a record year in 2015, doubling the number of stockists for its brand.

To support its growing network of retailers, Vamp London has kicked off 2016 by investing in a luxurious photo-shoot to raise consumer awareness of the Vamp London brand.


The images from the shoot, which was created in a penthouse in London and stars a model wearing some of Vamp London’s more lavish jewels, will be made available to retail partners and will form the cornerstone of further marketing initiatives planned throughout the rest of the year.

Vamp London has also expanded its popular Hidden Mask range of silver and CZ jewellery.

The new lines, as well as all the core collections, will be available for retailers to view at its stand at Jewellery & Watch, which starts on Sunday.

One of the latest retailers to secure Vamp London is John Pass, which has stores in Newcastle-under-Lyme and Crewe. “We got the brand in late November and we sold five pieces on the first day, which is unusual for a new brand,” comments John Pass retail manager Stephen Parsons. “It has really helped that the team at Vamp has been so enthusi­astic, as that has in turn enthused our team and got the sales in. We get regular calls from them and the replenishment, packaging and point-of-sale material has been really good. The whole concept is very efficient, which encourages you to order more as you know you won’t be left waiting weeks for stock.”

Jacob Nightburg, founder of Vamp London, adds: “The past year has been incredible, with Vamp London going from strength to strength. Last year we doubled our stockists as word about the brand and its great sell through and support package spread. This year we plan to push ahead with our expansion plans, and with great discussions already under way my forecast is that we will double our stockists again by the end of 2016.”

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