Fashion jewellery brand Vamp London has announced it secured seven new stockists at International Jewellery London’s 60th anniversary edition.
Vamp London used the trade show to launch its new collection – Hidden Mask, which proved a success with retailers.
Jacob Nightburg, Vamp founder, explains: “We had some great discussions at IJL with buyers from department stores, independent jewellers and travel retail groups, and were delighted at how the brand now appeals to a diverse clientele across the industry.”
The most popular lines with buyers at the show were Vamp’s Attitude collection and brand new range Hidden Mask. New stockists signed up include stores in Essex, Jersey and Ireland.
New stockists signing up includes stores from Essex, Jersey and Ireland. Hilsers Jewellers and Barry Nolan Jewellers in County Kerry are among the latest stockists to take on Vamp London.
Ciara Nolan, head of jewellery sales at the stores, says: “Vamp London is a pretty and feminine brand with a funky twist. It has fab packaging and a very eye catching display. Our favourites were the three colours of signature mini Masquerade masks.”
Attitude is a modern collection of sleek, structural silver cuffs, rings and ear jackets set with CZs and options of rose or yellow gold plating. The cuffs were a new addition to the range, unveiled for the first time at the show, and have been finished with a high level of attention to detail leading to subtle twists such as a V shape worked into the band and CZs set on the tips of the open bars as well as the inner edge.
Hidden Mask has been inspired by high jewellery designs. The collection centres around a swirling, lattice-like design that has Vamp’s iconic mask design hidden within the pattern.
Nightburg adds: “The Hidden Mask collection was a real show stopper. We had a lot of passing buyers doing emergency stops and then coming to look at the designs, after which they would then explore the other collections that we had on display. In general, we found the mood of the show to be really good and the discussions that we are now having with our stockists are really exciting and we feel the Vamp London brand is in a really strong position.”