Spanning over 130 sqm, Van Cleef & Arpel’s new experiential space offers, in addition to its broad display of jewellery and watches, a concept between a boutique and an immersive space showcasing a wide array of crafts that echo the Parisian savoir-faire and history of the Maison.
The French high jewellery Maison will host a series of unique workshops and events opened to the public at this second location on the iconic London thoroughfare.
Echoing Van Cleef & Arpels’ values of transmission and education, the events will aim to share the Maison’s savoir-faire, heritage, and sources of inspiration with jewellery and watch enthusiasts.
From thematic celebrations to métiers d’art demonstrations, as well as kids workshops and panel discussions – the new space will immerse visitors throughout the year.
The space is now unveiled with a décor inspired by an enchanted forest, offering a poetic take on nature, one of Van Cleef & Arpels’ cherished sources of inspiration.
Fascinated by the constant metamorphoses of flora and fauna, the Maison transcribes the blooming of spring, the luxuriance of gardens, or the flutter of a butterfly’s wings.
In this boutique graced with lightness and movement, the scenography depicts the forest in shades of green, orange, and blue – complementing the poetic essence of the creations.
Art Deco inspiration for the decor is revealed with crafted lacquered and gilding panels, as well as Murano glass leaves.
Van Cleef & Arpels’ high jewellery, jewellery, and watchmaking collections will be displayed along with a selection of its haute parfumerie fragrances, showcased for the first time in the London boutique which offers a unique olfactory experience.
