French sister site launched in-line with expansion plans.

Online diamond and fine accessories jeweller is continuing its overseas expansion plan with the launch of its third international website.

French sister site will follow the brand’s mission to offer the best value on engagement rings, diamonds and fine jewellery.

Advertisement founder, Vashi Dominguez comments: “The French jewellery market is an important one for us not only because of its significance in the diamond trade but also due to the amount of French customers we have coming into on a daily basis.

We feel it’s important and a very necessary step to provide a site that’s user friendly and convenient for our customers and potential buyers within France. The site will include new lines to our jewellery, wedding rings and engagement ring collections as well as offering everything that made such a great company.” is the company’s third international launch this year since the unveiling of (Germany) and (Ireland).

In February this year the company celebrated a 99.9% customer satisfaction rating as a result of a study by The Review Centre. It also scooped the Best Independent Site award at the Online Retail Awards in September 2013.

Over the next 18-months the company plans to launch sites in a further 10 countries, with an expected turnover of £100m by 2020.