Bespoke fine jewellery brand Vashi has launched its new advertising campaign for AW21, which will run across print and digital.

The new campaign, entitled ‘Made With Love’, is a celebration of love in all its forms.

It is fuelled by the belief that jewellery should tell a story, the brand said; that when a customer has a hand in the making of a piece, they can immortalise the emotion behind it.


To bring this ethos to life, Vashi invited inspiring individuals to celebrate their most meaningful relationships by creating something personal.

People from the worlds of ballet, athletics, the arts and more shared stories of every kind of love – across family, friendships and romance – and created a piece of fine jewellery with the brand.

A short film lies at the heart of the campaign, which will be aired on Sky and in cinemas in the run up to awards season.

Warm, cinematic and intimate, the film was shot in seven different locations and captures the essence of all the featured love stories to illuminate the Vashi experience, and the deeply personal nature of the jewellery this creates.

Of the individuals involved in the campaign, their stories span a wide variety of milestone moments and demonstrate love in all its forms.

Athlete Bianca Williams, who won two bronze medals at the Commonwealth Games, is captured with her son Zuri, speaking of her hopes for his future while staying at the top of her game as an athlete.

Vashi Dominguez, founder and CEO of the brand, commented: “As we enter a new era for Vashi, we are excited to unveil our first ever campaign.

“Vashi is a brand built on the foundation of human emotion, and we wanted to bring this to life through stories celebrating modern love in all its forms.

“Sharing these stories, and working collaboratively with the inspiring individuals behind them to create beautiful jewellery with meaning, has been an absolute joy.”