Bespoke fine jewellery brand Vashi is set to unveil a new London flagship store at the end of May.

Customers will be able to visit the Covent Garden Piazza branch from 27 May.

The new store will include key features such as an in-store bar and an interactive installation of customer’s love stories, Vashi has now revealed.


With 4,476 square feet spanning two floors, the Covent Garden store will be the seventh and largest bricks-and-mortar location for the brand.

The brand’s founder and CEO, Vashi Dominguez, commented: “The world has changed and jewellery has to change with it.

“At Vashi, with the new Covent Garden store, we have been working on a retail concept that people will want to spend time in. We want jewellery to be accessible, interactive and most of all personal. We want to make Vashi stores a place where people can discover, ideate, create, and be delighted with the final result.”

The brand, founded by entrepreneur Vashi Dominguez, revealed that the store will facilitate personalisation, with customers even able to stand beside the designer’s bench as their piece is customised.