Jewellery brand Vashi has announced that its new London flagship store will launch in spring 2022.

The site is located on the corner of Old Bond Street and Piccadilly, a popular area for luxury retailers in the English capital.

Vashi describes itself as the first brand in the world to bring casting in-store and the only one to truly include customers in the design and making process.

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Customers can watch casting in-house, where 100%-recycled precious metal is melted in furnaces that reach almost 2,000 degrees celsius, or work with the brand’s designers to create pieces brought to life with 3D modelling.

Jewellery can be made even more personal with engraving, and customers can see theirs appear in real time in the laser lab.

Vashi Old Bond Street will be the seventh location within the brand’s portfolio.

Vashi Dominguez, founder, chairman and CEO of Vashi, commented: “This year has been enormous for Vashi, and I am thrilled to announce the opening of our newest flagship in 2022.

“We are creating a space on Old Bond Street where our customers can come in and instantly feel relaxed – whether they want to see diamonds up close or just have a drink at the bar. And I can’t wait to welcome them.”

Bespoke fine jewellery brand Vashi was founded by entrepreneur Vashi Dominguez. It operates via bricks-and-mortar stores and online.

Read more about the recently opened Vashi Covent Garden flagship below:

Vashi debuts new Covent Garden flagship as it expands portfolio to seven stores